To Sell Is Human
The Surprising Truth About Moving Others
by Daniel H. Pink
Read it? It is worth the time to read this one – great information, examples, and insight into an important topic for all companies.
As a manager, your role is to influence your stake holders. This will look a lot of different ways, but when you really get right down to it, we are talking about sales. When you take the negative connotation away and acknowledge the power in better understanding how to move others, the awareness is prevailing. The book then walks the reader through “How to Be” and then “What to Do” by utilizing social science to support the ideas. The author works to convince the reader to broaden their perspective on the value and importance of selling in our everyday lives.
by Walter Isaacson
Read it? An intriguing true story about the good, the bad, and the ugly of the man known as Steve Jobs… iWould read it!
How is a visionary created? In this entertaining biography, Walter Isaacson honestly explores the life and times of visionary, entrepreneur and creative mastermind Steve Jobs. Along with candid interviews with Jobs himself, the book is full of anecdotal stories from friends and colleagues that help explain the intensity, intuition and obsessive control of a complex man almost everyone has heard of, but few people really understood. His company, Apple, became a beacon of business and brand success, making Jobs one of the most well-known business leaders in the world. From his life shaping experience of being abandoned as a child to the bumps along the road, Jobs’ desire to innovate and create highly functional and useful products for the end consumer led to his ultimate success despite his many character flaws.